Tuesday, 4 December 2012, saw the launch of the private sale club, BrandHunter.co.za. Labeled as “SA’s most closely guarded secret” the site offers members premium brands at discount prices. Fashion, accessories, gadgets and electronics are sold via flash-sales. A simple, exciting and personal shopping experience!
Delicious canapes and drinks served to guests at the event
Some of the guests who attended: Celebrities Lisa Cowley and Jeremy de Tolly; Jasna Zelerhoff (Fashionjazz) and Allison Scotsman (Skinny Bitches In The Making); Lerato Seuoe (Cosmopolitan), Zanele Kumalo (Marie Claire) and Thandanani Mhlanga (Cosmopolitan); Jade Allen, Aneeqa Said and Leozette Roode (Red Carpet Concepts), Kim Mitha (Cosmopolitan) and Bev Nates (Cosmopolitan); Sarah Claire Pillon (One Small Seed), Evan Lee Courie (Bizcommunity) and Jenny Mason (Elle Decoration)
Only 5000 members will have access to these offers. After that limit is reached, people will go on a waiting list. Customers who sign up this December will get a free membership and the opportunity to earn up to R80 per referred friend.
Brandhunter is not a classical retailer but rather a premium online outlet. The savings that come from not having a warehouse or a classical purchasing team are passed right on to their members. Brand sales are on only for three to six days with limited stock – it is first come first serve
The brains behind BrandHunter are co-founders Eugen Petersen (Marketing Director) and Caroline Nixon (Merchandise Director). Both these individuals are seen as experts in the online shopping industry. Caroline, after having worked for the Edcon Group and MIH/Kalahari.com, founded Nixon Trading Agencies and Nixon Consulting. She is a course presenter and trainer on “Online Digital strategies and Social Media and Marketing” and also a well-known conference speaker locally and internationally at Retail and Online Retail and Mobile conferences. Eugen, on the other hand, is one of the co-founders of the very successful online fashion store, Zando, which launched in South Africa earlier this year.
Co-founders Eugen Petersen and Caroline Nixon
BrandHunter is inspired by the huge success of private sale clubs in Europe (Vente Privee) and the United States (Gilt). The idea is to make outlet & sale shopping comfortable.
Consumers no longer need to take time out of their busy day to drive to outlets. Crammed stores during seasonal sales are a thing of the past. On Brandhunter, brand deals are on every day of the year. Caroline Nixon: “We will distinguish ourselves by personally curating our sales and only selling high-quality brand products.”
Brandhunter managed to sign-up all major electronics brands and many premium fashion brands. This week’s first flash sales, which started on Wednesday morning, are Paul’s Boutique, Dell and Puma. Once subscribed you will be notified what brands will come on so you can be ready to grab your favorite item. By putting a product in your cart you can reserve it – but only for 15 minutes, after which it will be available again for other members.
Designer apparel displayed at the BrandHunter launch event
Eugen Petersen: “I think Brandhunter is finally a site that men will enjoy. It’s simple, fast and you save a lot. What man doesn’t like a discount on mobiles and gadgets?”
Brandhunter offers secure delivery via courier to the member’s door at a flat rate of R35.00 – a competitive rate in the online shopping industry. Customers can pay via credit card or EFT.
For more information on BrandHunter or to register as a member, visit www.brandhunter.co.za