LifeStraw®’s Bold Arrival in Southern Africa

With RSA as its home base, distribution company Aqua4Life launches the multi-award winning LifeStraw® in Southern Africa (RSA, Namibia, Botswana, Zimbabwe, Lesotho, Transkei and Swaziland). The launch took place at Le Roi Beach Club in Camps Bay on Thursday 26 June, 2014. Produced by Swiss-based company, Verstergaard, this chemical free micro-filtration system instantly converts contaminated water into safe drinking water. Internationally and SABS tested LifeStraw® removes up to 99.99999% of bacteria, protozoan cysts and turbidity from water. The product range will be available to the South African retail market late July 2014 in the forms of LifeStraw® Personal (filters up to 1000litres), LifeStraw® Go (filters up to 1000litres) and LifeStraw® Home unit (filters up to 4500litres). Each product offers environmentally friendly, cost and energy saving solutions. Upon purchase of any LifeStraw® product, Vestergaard contributes clean water for a child in Africa for the period of one year through their humanitarian Social Responsibility program. “We have a plethora of projects lined up for the implementation of LifeStraw® in poorer communities with little or no access to any water sources. Our foremost quest in southern Africa is to save and change the lives of those most desperately in need of clean, running water. We now need role players to step up and help us change those people’s lives.” says Aqua4Life MD Nico Germishuizen. Amongst a magnitude of accolades LifeStraw® was named “Best Invention of 2005” by Time magazine, “Innovation of the Year” by Esquire; Forbes dubbed it “one of the ten things that will change the way we live”, and Saatchi & Saatchi awarded it for “World Changing Ideas” in 2008. Aqua4Life has also partnered with various other service providers including Rotary Int. (Clean Water & Sanitation) and Human Moments. It also supplies humanitarian products (which filter up to 100,000litres) to Southern African Governments, GIZ, US Aid, Red Cross and WHO, as well as partnering with Corporate SA via CSI funding initiatives to implement clean water solutions to those who most need it. To find out more about LifeStraw® ® products or to place your pre order, go to www.aqua4life.net, or check out the LifeStraw® ® Facebook page or connect on Twitter. Catering done by Mediterranean Delicacies & Le Roi Beach Bar

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