Public Relations

Benefits of Public Relations

Build credibility for your brand
Advertising is paid for and spoken by the voice of the company itself IE) “We are great!”
PR is the message delivered by the third party opinion holder IE) “They are great!”
It builds brand credibility in the public eye when the message of opinion is delivered by someone with no direct ties to the brand.

Image building
Effective PR helps develop a positive image for the organization.

Save on costs
PR requires little budget in comparison to advertising. For the same amount spent on one magazine or newspaper ad relevant PR press releases, showcasing the brand, can be sent to a variety of publications over a number of months for the same cost – thereby minimizing spend and maximizing brand exposure and return of investment.

News worthy for readers
Unlike ads – press releases are generally perceived as news items and are therefore more likely to receive attention.

Generate leads
PR enables the gathering of target market databases through diary listings and PR related events, social media campaigns, competitions, customers generated from reviews, editorial press coverage and other.

The goal of media relations is to maximize positive coverage in the media through targeted, effective and engaging communication.

We offer the following PR services:

Press releases
Diary listings
Publicity
Media liaison
Advertorials
Brand and media sponsorships
Brand building campaigns
Celebrity endorsements
Promotions
Online PR
Media monitoring
Reputation management
Media Tracking
Media Monitoring
Status Reports
Coverage Reports

Testimonials

Zara Nicholson – Cape Times journalist

“I have always enjoyed a cut-above-the-rest professional relationship with Jade and Aimee. They display a can-do attitude of dedication to their clients while always maintaining a great amount of enthusiasm. They always strive to deliver…by rising to any challenge and have proven over and over they understand the world of deadlines and achieving top standards to deliver great content.”

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