Build credibility for your brand
Advertising is paid for and spoken by the voice of the company itself IE) “We are great!”. PR is the message delivered by the third party opinion holder IE) “They are great!”. It builds brand credibility in the public eye when the message of opinion is delivered by someone with no direct ties to the brand.
Effective PR helps develop a positive image for the organization.
Save on costs
PR requires little budget in comparison to advertising. For the same amount spent on one magazine or newspaper ad relevant PR press releases, showcasing the brand, can be sent to a variety of publications over a number of months for the same cost – thereby minimizing spend and maximizing brand exposure and return of investment.
News worthy for readers
Unlike ads – press releases are generally perceived as news items and are therefore more likely to receive attention.
PR enables the gathering of target market databases through diary listings and PR related events, social media campaigns, competitions, customers generated from reviews, editorial press coverage and other. The goal of media relations is to maximize positive coverage in the media through targeted, effective and engaging communication.
Brand and media sponsorships
Brand building campaigns
Our services include conceptualizing and executing flawless events from start to finish according to clients specifications while incorporating our creative expertise. We offer full service event solutions from venue sourcing, site inspections and supplier management to specialized event marketing, branding, multimedia. We also oversee negotiations and sponsorships and post event debrifing. Our tailor-made packages are refined to suit your business’ budgetary requirements.
Product and brand launches
Company and store launches
Seminars and conferences
Corporate year-end functions
Wrap parties for film companies
Team building workshops
Food and wine pairings
Private birthday parties
Bachelor/ bachelorette parties
Event planning and theming
Quote sourcing and budget management
Pre event planning and onsite management
Bar & catering
Venue, accommodation & transport
Flowers and decor
Production, logistics & administration
Music & entertainment
Technical and hiring services such as sound, lighting, AV, staging and stretch tents
Sourcing branded clothing/merchandise
Gift sourcing for guests
Compilation of goody bags
The objective behind marketing is to build strong customer relationships by identifying the target consumer and then keeping them interested in and satisfied with the brand. We develop effective campaigns and build up strong consumer recognition, ensuring that your brand stands out from its competitors.
Fliers, brochures, posters
Branded banner walls
The internet is the fastest growing medium today and presents a huge opportunity for your business to interact with customers around the globe. It allows you to target audiences with instant results, offering measurement tools to track the success of your campaigns.
Social media marketing and online viral campaigns are a great way to gain exposure for your company through consumer generated media and word of mouth marketing.