Jade Allen

Founder & Account Director

Equipped with over twelve years’ experience in communications, marketing and events, Jade has represented a plethora of leading South African and international bespoke and blue chip accounts from luxury brands, food and wine, hospitality, fashion and beauty to humanitarian, CSR, property and health sector enterprises, accumulating a wealth of knowledge across the board.

Since its inception in 2009, Jade has successfully run the boutique PR, marketing, social media and events company, Red Carpet Concepts (RCC), based in Cape Town, South Africa. Integrating a 360 degree approach, using multi-channel communications to harness sustained traction in the market, RCC leverages strong calls-to-action and delivers exceptionally high conversion rates and ROI. In going the extra mile with value added services RCC also integrates media buying, advertising, design, CI, brand development, brand management and basic SEM.

Jade’s tertiary education roots reside in English and Theatre and Performance – a double major BA scholarship from the University of Cape Town. Together offering her an upper hand in written and verbal communicatory skills for a razor edge in her career. After recently acquiring further qualifications in Interior Design and Décor, Jade has branched out with RC Interiors which is launching in succession with The Red Carpet Property Collection – a boutique property management and hospitality company servicing a bouquet of the finest holiday rental and film location properties along Cape Town’s Atlantic Seaboard.

With passion, vision, vigour and drive, together with her entrepreneurial spirit Jade practices liberal management efficacies, international brand-representation expertise, and best-practice in cross pollination, results driven marketing.

Kirsty Kirsten

Senior Account Manager

Stepping into the Public Relations industry straight out of varsity, Kirsty has lived and breathed all things PR and found her knack and passion in media relations.

With a Diploma in Public Relations from Varsity College and 5 years’ experience behind her, Kirsty has a strong background in hospitality, leisure and luxury brand clients and has worked on clients such as The Westin Cape Town, Shimansky, Protea Hospitality Group, African Pride Hotels, and the Shamwari Group, to name a few.

She is results-driven and uses her broad media network to secure coverage for her clients across a range of titles and mediums. Kirsty has a flair for organisation and project management which helps to ensure all PR campaigns are run smoothly and successfully.

Melissa CC Man

Senior PR Account Executive

Melissa is the perfect example of passion, humility and great attention to detail. She is goal orientated, well-organized and easily inspired to reach her goals. After graduating at The University of the Free State, where she majored in Integrated Marketing Communication and French Literature, she joined a direct marketing company where she represented high-end clients such as Virgin Mobile and DSTV. It is here that she gained enough experience in the sales, events co-ordination and brand marketing environment that left her craving more.

Never imagining herself in the PR industry, Melissa joined the Red Carpet Concepts team in July 2012 to dip her toe into the wonderful world of public relations, media, events, and publicity. Today, Melissa has a passion for the industry and strives in assisting her team in every aspect of the business.

Melissa has acquired great communication skills, self-motivation and confidence and is determined for the best. With the desire for a challenge, eager on lifetime-learning and a tenacious approach towards her work, Melissa’s growth in this field is inevitable.

Bredine Kruger

Marketing Executive

Being a self-proclaimed social media addict, Bredine strives to keep up with the latest trends in technology and is constantly looking for new ways to put clients on the forefront of the online industry.

After studying Photography and Graphic Design in 2010, she went on to study a Bachelor of Arts in Language and Culture at Stellenbosch University, majoring in English and Theatre Studies, and completed her honours in Translation and Editing. Having worked as a freelance photographer, designer and social media manager for a number of independent companies while studying, she built up the necessary experience to get her started in the PR and marketing industry.

She is a creative at heart, and is happiest when she is designing, whether it be an event invitation, new logo or complete brand identity. She devotes herself wholly to any project she takes on and thrives in the constantly changing, deadline-driven industry that is PR, marketing and events.

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